Category Archives: Press
A while back we had a film shot in our NYC showroom. The film, “One Day Home” has become an official selection at the Sedona International Film Festival happening in February!! Congratulations to One Day Home Film and good luck! We loved the mattress humor, romance, and especially enjoyed the supporting role of our Powercore Estate 5000. 😁👌Take a look at the trailer below and remember “You get what you pay for…”
We have opened a new factory showroom at 213 East 59 Street, between 2-3 Avenues, in Manhattan. If you are in the neighborhood please stop by, say hi, and test drive one of our fantastic mattresses!
Post by guest contributor Rebecca Louise Miller.
Every project starts with an image. In the case of One Day Home, which was actually based on a personal experience, I had a very clear concept of our location- the mattress floor of a vast department store. In my head, the setting was supposed to be a serene, almost sterile container for a very messy human interaction: two people falling in lust.
But the night I walked into Charles P. Rogers for the first time, that vision shifted drastically. The serenity is there, for sure; the space is elegant and carefully considered, but there’s also an immediate sense of warmth, almost an embrace. It starts before you even get inside- the store pulls you in off 17th Street with an inviting glow, and once inside, you find yourself wanting to linger.
When I walked among all those lovingly built beds and mattresses, it struck me that this store could be more than just a setting to our film; it could actually be a character. Rather than the blank canvas I’d imagined, this beautiful space would actually put our protagonists at ease- it has that incredibly rare brand of prewar New York elegance that manages to feel totally accessible. You feel like you’re visiting the loft of a good friend with impeccable taste.
Best of all: instead of plain white mattresses floating in space, the selling floor is full of beds of different styles. Think about the emotional impact of a tufted linen headboard versus an iron sleigh bed- visually, they suggest two completely different lifestyles. Our characters would be trying out more than just beds in this store: they’d be testing out new lives for a few minutes at a time.
Obviously, I was excited about Charles P. Rogers as a potential location. When I reached Linda Allen, the owner, by phone and explained the premise of the film- fresh on the heels of the breakup of her marriage, a woman searches for the first mattress of her new life and finds much more than she’s shopping for- her reaction was swift. Linda was immediately excited to help us tell this story, which she has seen unfold on her selling floor over and over again.
The store sees a lot of customers reeling from major breakups- just a reality of this particular business. When couples split, chances are that one or both will need a new bed- understandably, it can be a very fraught purchase. Not only is it a significant investment, but it marks a real emotional turning point. It’s a duty that the entire Charles P. Rogers team takes very seriously: helping people start fresh at the moments they need it most. By giving customers an experience that’s calm, respectful and un-pressured, sales professionals here turn a potentially traumatic event into an empowering, hopeful one. On a very literal level, they are helping people find comfort in their time of need. It’s no small thing, and their passion for guiding people to their perfect match is palpable. More than anything (even more than the beautiful space), that passion is what made Charles P. Rogers the perfect partners for One Day Home.
When our three night shoot rolled around, our director, cinematographer and design team were totally enamored with the Manhattan showroom. Every time a new member of the cast and crew came in, they commented on the evocative look of the space. But the clincher, of course, was the beds themselves.
The mattresses, lovingly crafted by hand in NJ, are incredibly comfortable. Many of us made it a mission to try them all, an activity that after 4am became a sort of narcoleptic roulette. Part of me worried that Linda and her team would come in on Sunday morning to find our entire team sprawled across the store, fast asleep on our chosen favorites, like bewitched villagers in a fairy tale.
Since that shoot I’ve joked that every screenplay I write will now be set at Charles P. Rogers. It might be somewhat limiting in terms of plot, but the deliciousness of the location would be worth it. I can say for sure that I’ll never shop for a bed or mattress anywhere else. There’s a PowerCore out there with my name on it.
Post by Kyle St. Romain.
Last week, we introduced you to our upcoming campaign to raise money and awareness for victims of Hurricane Sandy. Since today marks the official start of the campaign, we want to share some more information about the cause, and what you can do to show your support.
Charles P Rogers’ Big Yellow Truck
The Big Yellow Truck is a big component of our Hurricane Sandy Campaign Relief campaign, and we want to share a little more about what the Big Yellow Truck is.
Charles P Rogers’ big yellow truck is actually a big yellow bus. Originally manufactured by Fageol Motors, The Big Yellow Truck started out as a 1953 Twin Coach and has since been restored and repurposed into a Charles P Rogers icon. Doesn’t she look great!?
If you see the truck parked in the city, don’t be afraid to stop by and check it out. In addition to getting up-close and personal with this sweet vintage ride, Charles P Rogers also donated $1 to the Red Cross – Jersey Coast Chapter for every picture of visitors with the truck tweeted or RT
CharlesPRogers.  You can follow <a href="http://www.twitter.com/charlesprogers">CharlesPRogers on Twitter for updates on where you can find The Big Yellow Truck in the city.
AD Home Design Show
As part of our Hurricane Sandy Relief Campaign, Charles P Rogers brought the Big Yellow Truck to Architectural Digest’s 12th Annual Home Design Show. It ran from Friday March 22 – Sunday March 24. It was located at Pier 94, 55th Street at Twelfth Avenue.
At the AD Home Design Show folks not only have a great photo op with the Big Yellow Truck, but they got to explore some of the latest products and trends emerging in the world of home design. With over 420 exhibitors representing 500+ brands, thousands came to find inspiration for your next home design project. We can’t wait to check it out! You can get more information about this event here.
Stay tuned next week for more updates on The Big Yellow Truck and what you can do to support the Hurricane Sandy Relief Campaign.
Things We Like: The Big Yellow Truck Campaign
Post by Kyle St. Romain.
In support of Red Cross Awareness Month, Charles P Rogers has started its own Hurricane Sandy Help Campaign. To get our Sandy Help Campaign started, today we’re going public with our Big Yellow Truck contest. We couldn’t be more excited. Doesn’t our vintage yellow bus look awesome
Here’s how the Big Yellow Truck contest works:
- We’re going to park our vintage yellow bus at various locations throughout New York. When you spot the big yellow truck stop and take a picture with it.
- For every picture tweeted or RT @charlesprogers with the hashtag #bigyellowtruck, we’ll donate $1 to the Red Cross – Jersey Coast Chapter. This money will go to benefit people who are affected by Hurricane Sandy.
- With each tweet or Facebook post, you’ll also be entered to win a $500 Charles P. Rogers gift certificate. Perfect for a set (or two) of organic cotton sheets or a down payment on an awesome new bed!
The campaign officially begins March 21st at the Architectural Digest Home Design Show right here in New York City. The big yellow truck will be parked here through March 24th, giving you plenty of time to enjoy the show and get a photo-op with the yellow truck. After March 24th, the truck will be parked throughout the City. Stay tuned to our Facebook and Twitter accounts for updates about where the truck will be. I’ll also give CPR’s blog readers updates on the event every Thursday.
Follow Charles P Rogers on Twitter and Facebook for more updates about our Sandy Help Campaign, information on how you can help, and updates on where to find the big yellow truck! You can also visit the Big Yellow Truck Campaign’s homepage for more details.